Start your coffee shop the right way—in 3 days.

A practical, step-by-step masterclass to help you plan, price, and launch your café (or fix what’s not working) with a proven system.

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In 3 days, you will:

Build your coffee shop concept + brand direction
Map your Business Model Canvas
Estimate startup costs + monthly expenses
Choose the right equipment (no overspending)
Develop a menu you can actually price for profit
Learn core barista + brewing foundations for quality control
Leave with templates, manuals, and a clear action plan.

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Why this class exists

Most coffee shops don’t fail because of passion.

They fail because of wrong decisions early—location, pricing, equipment, menu, and operations.

CEM Level 1 gives you a complete roadmap so you stop guessing.

Who this is for

This is for you if:

You’re planning to open a coffee shop or kiosk in the Philippines
You already operate a café but margins are tight
You want to upgrade your menu, pricing, and daily system
You want to avoid expensive trial-and-error

What you’ll learn (Course Outline)

Business Topics

Entrepreneurial mindset (what actually matters in café business)
Step-by-step coffee shop setup process
Vision + mission workshop
Concept + branding fundamentals
Menu development + menu engineering
Basic R&D activity for menu building
Business Model Canvas (BMC)
Location selection guidelines
Market study overview
Equipment + supplier/procurement checklist
Costing workshop
Budgeting + forecasting workshop

Barista Topics (for quality control)

Seed-to-cup overview
Origins + processing methods
Green bean quality basics
Roasting basics + common roast defects
Brewing standards: ratio, grind, temp, time
Choosing brewing methods (pour over, cold brew, etc.)
Water quality + freshness + storage
Espresso basics + milk basics
Cleanliness + equipment upkeep

Bonuses (these make implementation easier)

You don’t leave with “notes.” You leave with systems:

300+ pages Coffee Shop Operations Manual + Admin Manual
HR forms + admin/accounting forms
Employee handbook sample
Recipes + reading materials
Costing, forecasting, and menu engineering templates
Unlimited consultation + mentorship after the class

PROGRAM PACKAGES

FULL SYSTEM PROGRAM

Inclusions:

3-days face to face class
Lunch for 3 days
Apron
Certificate of Attendance
Reading Materials

Other Inclusions (Valued at P350K)

300+ pages Coffee Shop Operations Manual and Administration Manual
Human Resources Forms and Admin/Accounting Forms
Employee Handbook Sample
Recipes, Costing Template, Forecast Template, Menu Engineering Template
Other business Operations resources
Unlimited Consultation and Mentorship after the class.

Tuition Fee: Php 25,000/head

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FAQs

You can—but it’s scattered, outdated, and missing the full picture.
CEM gives you a complete system in the right order, so you don’t waste months (or make expensive mistakes).
A single wrong decision can cost more than the tuition—equipment, location, pricing, or menu.
This is the cheaper option compared to trial-and-error.
That’s exactly when you should join. You want the right plan before you sign a lease, buy equipment, or build a menu.
The framework works for kiosks, carts, and full cafés.
You’ll learn principles you can adjust to your budget, space, and market.
Being busy without a system costs more time later.
This is 3 days to save you months of fixing mistakes.
Coffee is different. Margins, waste, pricing, workflow, and repeat customers are a different game.
Use a proven roadmap instead of gambling.
This is built for real café setup and operations—plus you leave with manuals, templates, and post-class mentorship.
CEM LEVEL 1 is designed for beginners, using simple, practical lessons that are easy to apply—even with zero experience. Plus, there’s mentorship and support. This CEM LEVEL 1 was made for people just like you—clear, practical, and easy to follow.
Consultants charge ₱50,000 to ₱200,000+, often give general advice, and don’t teach everything. CEM LEVEL 1 costs far less and gives a complete system, plus mentorship after the class. Why pay 10x more for advice when you can get the full roadmap at a fraction of the cost?